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Campaign films for fashion brands, without the shoot.

We turn your brand's visual DNA into films and visuals every month, made with AI and directed by people.

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A faceless figure in a black suit and a glossy black helmet stands in front of a crimson circle: the Vyra Labs mark, turning to follow the cursor.

Every frame here was made with AI and directed by hand.

Couture and formalwear films for House of Ayeza, apparel for Symbols and concept films from our own studio. No cameras, no location fees, no reshoot days.

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1 of 7: House of Ayeza sage couture film

Six ways we put your brand on screen

Pick the one that sounds like your next brief. Every plan lets you mix them.

From brief to finished files in about a week

You send a brief. We build your visual DNA, produce, take your notes and deliver every format on your plan.

See the full process

  1. Brief

    You tell us what you're selling, who buys it and where the content will run.

    Day 1

  2. Visual DNA

    We write down what makes your brand look like itself, so every frame follows the same rules.

    2 business days, first month only

  3. Production

    We generate, direct, grade and edit each creative against your visual DNA.

    3 to 7 business days, depending on plan

  4. Review

    You watch the cuts on a private link and leave notes at the exact second.

    Up to 2 business days per round

  5. Delivery

    You get final files in every format on your plan, named and ready to post.

    Same day as approval

What changes when you stop booking shoots

A shoot gives you one day of content. A plan gives you a steady supply in the same look, month after month.

5 days

Speed

Brief to finished creative on Collection. No planning weeks, no weather holds.

$260

Cost

Per finished creative on Collection, with art direction, revisions and rights included.

4 ratios

Formats

9:16, 4:5, 1:1 and 16:9, each reframed on purpose instead of cropped from one master.

1 studio

One partner

Films, lookbooks, product visuals and social content from the same team, held to one visual DNA.

Three plans, priced by how much you make

Public prices, month to month, cancel before your next billing date. Collection is where most brands start.

Compare plans

Capsule

For brands testing AI content alongside their existing shoots.

$1,200per month

Creatives
4 creatives a month
Per creative
$300 per creative
Turnaround
7 business days
Revisions
2 revision rounds per creative
  • Visual DNA board in your first month
  • Campaign films, lookbooks, product visuals or social content
  • Commercial usage license, organic and paid
  • Private review link with timestamped notes
  • Email support within 1 business day
Start with Capsule
Most brands start here

Collection

For brands posting and advertising every week who want one steady look.

$2,600per month

Creatives
10 creatives a month
Per creative
$260 per creative
Turnaround
5 business days
Revisions
3 revision rounds per creative
  • Everything in Capsule
  • UGC-style and AI spokesperson ads included
  • Monthly planning call with your art director
  • Recurring synthetic cast kept consistent across the month
  • Unused creatives roll over for 1 month
Start with Collection

Atelier

For brands running seasonal campaigns and paid social at the same time.

$4,800per month

Creatives
20 creatives a month
Per creative
$240 per creative
Turnaround
3 business days
Revisions
4 revision rounds per creative
  • Everything in Collection
  • A dedicated art director who knows your brand
  • Priority queue for launches and drops
  • Campaign films up to 60 seconds count as one creative
  • Shared chat channel with the studio
Start with Atelier

What counts as one creative. One creative is one finished piece: a film up to 30 seconds, or a set of up to 6 stills from the same look. A film between 31 and 60 seconds counts as two.

Plan a custom scope

What brands ask before they sign

The six questions that come up on almost every call.

Will people be able to tell it's made with AI?
Most viewers won't, because we fix the details that usually give AI away: skin texture, hands, fabric movement, product labels and light that doesn't match the scene. We check every frame before you see it. If a shot still looks off to you, that's a revision, not something you have to accept.
Who owns the creatives you make?
Your brand does. Once a creative is delivered and paid for, we transfer to you every right we hold in it, so you can use it worldwide with no time limit: organic posts, paid ads, your site, marketplaces and print. Some countries don't grant copyright to purely AI-generated material, which can limit stopping copycats but never your own use.
What do we need to send you?
A short brief, clear photos of your products, and links to your website and social accounts. Past campaigns you like, brand guidelines, fonts and logo files help, but they're optional for a first creative. Share a link to a folder rather than attachments, and we'll tell you on the call if anything is missing.
How fast is turnaround?
Most creatives arrive in 3 to 7 business days, depending on your plan: 7 on Capsule, 5 on Collection and 3 on Atelier. Your first month adds 2 business days for the visual DNA board. Revision rounds come back within 2 business days, and Atelier launches get a priority queue.
What happens to creatives we don't use in a month?
On Collection and Atelier, unused creatives roll over to the next month once, then expire. On Capsule, your volume resets each billing cycle. If you know a quiet month is coming, you can pause your plan for up to one month instead, so nothing you've paid for goes to waste.
Can we cancel anytime?
Yes, plans run month to month with no minimum term. Cancel before your next billing date and you won't be charged again. Anything already in production that month is still finished and delivered, and you keep full rights to every creative you've received and paid for.

Send a brief. Get one creative back, free.

No card, no contract, no call needed. Tell us about your brand in a few fields and we'll send one creative back within 5 business days.

Get my free sampleBook a 20-minute call
  • One free creative per brand: a film up to 10 seconds or a set of 3 stills
  • Delivered in one aspect ratio within 5 business days of an approved brief
  • No payment details and no commitment
  • You can post it on your own organic channels. Paid ad use needs a plan
  • We take 8 sample briefs a month, reviewed in the order they arrive